Hi friend,

Ready to experience unmatched time freedom?

You're working harder than ever, yet hitting a growth ceiling because there are only so many hours in your day. Despite your hard work and the high demand for what you offer, your big dreams are on hold because you're spread too thin to scale further.

est. 2018

Des Moines, IA

Now Friend, Let Me Know If This Sounds Familiar

My story starts in Newport, RI...

01 The backstory

5 years ago my husband and I traveled around the country for his career where he managed professional golf tournaments. We moved every year to a new state but it was a once in a lifetime opportunity and with only two dogs, it wasn’t too difficult to load up the car and drive to our new home state.

Although, after the second move it was increasingly harder to find a job knowing we would be moving again so I did what I had always actually wanted to do, I became my own boss. I always knew I wanted to create a career for myself while also having the freedom to be with my family whenever I wanted.

In 2018 I started a virtual assistant agency and grew quickly. And by quickly, I mean I was serving over 20 recurring clients in only 3 months and I needed to hire a team member like, yesterday.

I was in over my head in client work but I also didn’t have a rock solid plan on how much I wanted to make, how much I wanted to work and any boundaries for myself. 

I had no issue getting clients, my issue was managing it all without killing myself. 

After being in business for only 3 months, I decided I needed to hire a virtual assistant to work under me. 

I hired someone who was great, she checked every box that I was looking for but unfortunately it didn't work out. 

I was drowning in work and she jumped in to save me but I ended up drowning her too because I didn’t have my own life preserver. 

I was working at all hours and saying yes to anyone that wanted to work with me.

More is better right?

And I also just thought that every new entrepreneur was meant to grind and hustle to get to where they wanted to go and that was the only way to excel.  

Fast forward a few months, we had family fly in to come visit us for the fourth of July and I had a client calling my phone wondering where I was. We parked in the hotel parking lot where my in laws were staying and while my husband and his family went for a walk to the beach, I was in the car talking to my client about why I wasn’t in my office on July 3rd and that was the last straw for me and I told her in that moment that it wasn’t going to work out.

At this time we had also begun talking about starting a family and all I could think about was how I could not be present at home with my future kids if this was how my business was operating. 

I had finally seen that my work was interfering with my two highest values, family and freedom and knew I had to make some shifts asap to set myself up for success.

I realized that if I wanted to go farther, I needed to do more with less. I needed to get my shit together so I could bring on really awesome team members, set up systems that worked for me and also had a way to make sales without me tied to my computer. 

I started focusing on the foundations that I never built because I grew too fast which included planning my year, managing my tasks, my time and also learning how to say no to clients that I did not want to work with. 

After I nailed down the systems in my business, I was able to scale my team to 5 team members who began serving our 20 recurring clients so I could focus on sales, marketing, launching new offers and having a life outside of work 🙂

Fast forward to 2024, I am making more money than I did back then working only three days a week as a mom of two under 3.

My daily life now looks like:

  • Slow mornings with my kids where I can sleep in until 8am
  • Working at most 20 hours a week 
  • Having a schedule that brings me joy and includes self-care every single day
  • Making money without having to be tied to a computer
  • Having a team that I trust will know what I want them to do without them even having to ask
  • Having dinner as a family every night 

If I can do it, you can too. 

This is why I love to empower entrepreneurs like you to unlock the ultimate time freedom, both in your professional and personal lives.

Where I wanted to be my own boss, share my gifts with the world, choose when I worked and have fun while doing it.



I want my clients to wake up every day knowing their value is not tied to the hours they work but the impact they create. To replace the hustle with harmony, where their businesses fuel their lives, not consume them. I dream of them feeling unshackled by traditional business models, reveling in the joy of having a business that aligns seamlessly with their lifestyle, enabling them to spend time on what truly matters — be it family, travel, or hobbies — all while their digital products generate income in the background.

My vision is to be the catalyst for a global movement where time freedom and family are at the forefront of professional success. I aspire to create a world where thought leaders and female entrepreneurs can thrive in their professional endeavors without sacrificing their personal lives, setting a new standard for how work harmoniously intersects with personal fulfillment.

Mission Statement

Vision Statement

as seen in

A Bird’s Eye View of My  Journey

Nov 2018

Started my business because we were moving every few years so I needed something location independent.

Established foundations for outsourcing and systems and began building my dream team

Feb 2019

Got booked out, but hired my first contractor when I was not ready...oops

Mar 2019


Grew the agency to 20 plus recurring clients and 5 team members to support them. Oh, and had my first baby at the same time 


Transitioned out of client fulfillment that my team rocks instead, And now I consult female entrepreneurs to cut through the noise, make their business work for them, and finally getting back to why they started the business owner journey in the first place

Time to get into some specifics.

this or that













We will be best
friends if you...

like to work smarter not harder

Have radical self accountability

only wear sweatpants

can recite quotes from the office

take three day weekends


Ready to finally have time freedom?