Let's cut the crap - we all love a good transformation story. Mine? It starts with a headfirst dive into the ninth circle of entrepreneurial hell.
In 2018, I launched my business like a bat out of hell, snagging 20+ clients in 3 months. Suddenly, I was wearing more hats than a millinery convention - CEO, project manager, and professional caffeine addict. The "hustle harder" BS had me saying yes faster than a desperate contestant on The Bachelor.
I'm Meridith, an automation & Scalability Business Coach.
want a peek behind the curtain?
I hired a VA thinking I'd found my golden ticket. Spoiler alert: I ended up with two people drowning in a sea of to-do lists instead of one.
Picture this: Fourth of July, phone glued to my hand, family giving me the side-eye. The entrepreneurial dream, right? Wrong. That was my "what the actual f*ck" moment.
From Burnout Victim to Freedom-Focused CEO: How I Told the Grind to F*ck Off
I WAS YOU. OVERWHELMED, OVERWORKED, AND OVER IT.
IF YOU'RE HERE, YOU'RE READY FOR A CHANGE.
The hustle wasn't the key to success; it was the express train to Burnout City, population: me. So I flipped the script. Instead of chasing "more," I went after "better." I built systems that could survive an apocalypse, learned to delegate like a boss, and finally told energy-sucking clients to take a hike.
Fast forward to now: I'm juggling three kids under 5 and working a blissful 3 days a week. Mornings? Slow AF, with cuddles and coffee.
Evenings? Family dinners and actual, genuine joy. Not just Instagram-worthy moments, but real, pinch-me-I'm-dreaming life.
This isn't some unicorn-and-rainbows fantasy. It's my reality, and it can be yours too. Ready to tell the hustle to go f*ck itself and build a business that actually serves you? Let's do this.
Xoxo, Meridith
2018
Ditched the 9-5 to build a freedom biz, but freedom quickly turned into overwhelm city with too many clients too soon. Hired a teammate on impulse (oops!), realizing I needed a solid foundation before building a dream team.
Location Independence FTW!
2019
This year was all about building rock-solid foundations for outsourcing and systems. Finally, a team that wasn't just me and a pot of coffee!
Building My Dream Team
2020
Grew the agency to a powerhouse of 20+ clients and 5 amazing teammates supporting operations for 6&7 figure entrepreneurs. Oh, and a tiny human joined the party! (Balancing work and motherhood – who knew, right?)
Worldwide pandemic, New Mom, Still Crushing It
2022
Pivoted my business to work smarter, not harder, and freed up even more time for what truly matters. Oh, and welcomed another little miracle.
More Freedom, More Time, More Babies (Seriously!)
2024
Now, I help entrepreneurs create systematic, scalable businesses where the entrepreneurial journey is as fulfilling as the destination. Let's cut through the noise and get you back to why you started this journey in the first place! (And yes, there was another tiny human addition this year – Proof that you can have it all - a successful business, a family, and the time to enjoy both!)
